Engage your audience with branded, interactive communications

REACH™ Preference Management is a semi-custom software platform that communicates in accordance with your rules and your templates, and integrates with your data in order to call customers to action. INTERACTIVE Smart Sessions™ are configurable modules that empower customers to respond.

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REACH INTERACTIVE Two-Way Smart Sessions

INTERACTIVE smart sessions allow customers to quickly request services or information or respond to alerts seamlessly

Omnichannel message delivery guaranteed across all channels

REACH platform is integrated with leading providers to send and receive email, SMS, IVR, social, and speaker messages. It is deployed for availability and business continuity. It is synchronized with your customer databases to maximize personalization and integrity and leverages ENFORCE to verify privacy and portability events. Secure, role-based dashboards and an ETL data warehouse provide access to data, reports and analytics insights.

  • Manage multilingual templates and update complex business rules in order to maintain message relevance
  • Schedule ad-hoc smart blasts to targeted groups, types of customers, or geographic areas
  • Control how and when each channel is invoked for messaging events with configurable logic
  • Update customer preferences and two-way messaging events with standard REST API and batch-file integration
  • US and International short and long code SMS with delivery receipts across all channels
Customer Engagement Hub

Personalized pictures and videos help you tell the complete story

Detailed bill explanation. Local storm preparations. Neighborhood outage map. Picture of field crew at your site. All delivered over MMS as a REACH channel to engage your customer.


Rich User Experiences using AI

Flexible user input reduces friction by combining artificial intelligence, a Smart Intents dictionary, and a series of validated actions to create custom bots that deliver information or allow customers to request service. REACH natural language processing (NLP) is combined with TEXTBLUE Enterprise to avoid frustration.

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